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ISBN : #1542528771 | Date : 2017-01-12

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: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

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ISBN : #0986030627 | Date : 2015-07-01

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ISBN : #0471618853 | Date : 1991-02-07

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ISBN : # | Date : 2013-02-15

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ISBN : #1933309288 | Date : 2006-11-06

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by Philip Kotler : Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

ISBN : #1405837063 | Date : 2005-09-06

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ISBN : #0751748757 | Date : 2003-09

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by John David Legge : The Competitive Edge: How Innovation Creates and Sustains the Competitive Advantage

ISBN : #1863732721 | Date : 1992-07-17

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ISBN : #0199569452 | Date : 2011-03-22

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ISBN : # | Date : 2014-11-12

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by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

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ISBN : #1842030256 | Date : 2000-07-01

Description :

PDF-2c0dd | Well-developed brands are a valuable asset for companies. Leading brands generate returns for their owners that are disproportionately greater than the relative sizes of competitive businesses. And future growth will to a large extent be driven by consumer knowledge, consumer-company relationships and other intangibles – elements that are anchored in the brand. In this book, Lars Finskud provides … Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands


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by Kevin Popovic : Satellite Marketing: Using Social Media to Create Engagement

ISBN : #1482256142 | Date : 2016-05-26

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PDF-f66a8 | Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics.Satellite marketing us… Satellite Marketing: Using Social Media to Create Engagement


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by Sun Tzu : El Arte de la Guerra / The Art of War (Spanish Edition)

ISBN : #9563100263 | Date : 2007-12-10

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PDF-0b1de | El Arte de la Guerra es el mejor libro de estrategia de todos los tiempos. Inspiró a Napoleón, Maquiavelo, Mao Tse Tung y muchas más figuras históricas. Este libro de dos quinientos mil años de antigüedad, es uno de los más importantes textos clásicos chinos, en el que, a pesar del tiempo transcurrido, ninguna de sus máximas ha quedado anticuada, ni hay un solo consejo que hoy no sea úti… El Arte de la Guerra / The Art of War (Spanish Edition)


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